Sunday February 5, 2012
Aug 27

This might not be a question you’ve ever asked yourself. Or, you might immediately say, “It costs me nothing, I use my appointment book and that works just fine!”. And I would probably agree with you, it does work fine. Many nail techs and hair stylists live by the book to manage their daily schedules. So you might then be asking yourself why I’m asking you how much your scheduling costs you….let me explain.

For many stylists, missed appointments means lost revenue. With this in mind, I’m guessing that a majority of you are taking personal time to make calls, send emails, or send text messages to remind your clients of upcoming appointments. If the client is aware that your expecting them, they are less likely to cancel or no show. So how much time does it take to make these calls, write the emails, and type the text messages? I would also ask, if you weren’t spending the time to make this contact, what else could you be doing? Developing new clients, building your business, spending time with family / friends?

On average, we find the stylists that use Pencil’em manage between 75 – 150 clients (or more!). Now, lets assume that on average, a stylist books 6 appointments per day (5 days a week). That’s 30 appointments a week. If we were going to calculate the time it takes to make contact with each of these clients (assuming 5 minutes per contact) that would come to 150 minutes a week, 600 minutes a month, 7200 minutes a year!

Cost of scheduling calculation

Minutes / month Hours /month $ / Hour Cost of Scheduling
600 10 $35 $350 / month
600 10 $55 $550 / month
600 10 $100 $1000 / month

So, as you can see above, stylists are leaving a lot of money on the table, just to manage their schedules! This is the main reason that we’ve created Pencil’em. At just $14.95 a month, Pencil’em is the most affordable business management tool available today. With Pencil’em, you will spend a fraction of the time / money you are currently spending managing your appointments, so you can spend more time on your clients, your business, and your life. Pencil’em helps to eliminate this schedule management by automating the process of appointment reminders. Since you won’t have to spend as much time on the phone, you can focus on what’s really important, the client in the chair!

Benefits of Pencil’em Scheduling Software

  • Access anywhere, from any computer with an Internet connection.
  • Pencil’em Mobile lets you manage your appointments from your web enabled mobile device.
  • Not tied to one book (what if you lost your book?), your data is safely secured on our servers.
  • Connect with clients in new ways!
  • Bring your business up to date and embrace technology to make your life easier!
  • Spend less time reminding customers of upcoming appointments.

If your still not convinced, we ask that you give Pencil’em a try, for free! Sign up for a free trial (no credit card required) and you will see first hand how this great tool can help you build your business.

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Aug 26

We are about 90% finished with the redesign of our public website, and we wanted to freshen things up on the blog as well.  We know things look different, but rest assured, you can still find all the same content and posts we had here before.  Keep watching the blog and we will let you know when we launch the new site!

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Aug 23

We’ve added a simple new feature today that gives you the ability to more easily navigate specific dates while booking appointments.  Often times, when your sitting with a client, you will want to book a follow up appointment in “x” weeks.  We’ve added a new feature that will easily let you jump 2, 4, 6, or 8 weeks as well as a “Today” and “Tomorrow” button.  Using these Quickjump links gives you an instant visual confirmation of these dates without having to count weeks on a calendar.

To access this feature, simply click on the “Quickjump” button, found on the main scheduling screen, directly underneath the “Select Date” label (and above the “Recrurring” button).  A pop up will appear that will allow you to select the date you would like to jump to.  Your “Daily View” will be updated, as well as that date selected on the “Select Date” datepicker.  See the image below for more details.

New "Quickjump" feature lets you navigate your schedule in a new way.

New "Quickjump" feature lets you navigate your schedule in a new way.

In a previous post on this blog, we made mention of a new feature we are going to be adding soon that will add the Service being performed to the confirmation and reminder emails.  We are still working on this feature, but as we found out during development, there is a little more to it that we initially believed.  We reached out to a number of Pencil’em users and found that not everyone wanted the service listed in the email, or only wanted specific services listed, and not others.  Not to worry, we have a plan and are working hard to make the necessary changes to get this feature launched.  We will update this blog again once it’s complete, along with the instructions on how to add the service to your reminder emails.

Lastly, we are working on a redesign of our public website (http://www.pencilem.com).  We are hoping to launch this website this week, so stay tuned for that.  As always, comments are appreciated!

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